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17 Best SaaS Websites in 2023 (Sorted By Industry)

Best SaaS websites

Looking to get inspiration from the Best SaaS Websites?

If you’re in the business of software as a service (SaaS), then you know how important it is to have a great website.

In fact, 94% of first impressions are related to your website design. Your website is often the first interaction potential customers will have with your brand, so it must make a good impression.

To help get your creative juices flowing, we have listed the 17 best SaaS websites (by category).

These examples will show you what’s possible with a great SaaS website design, from email marketing blogs to AI writing websites.

Ready to dive in?

What Are The Best SaaS Websites?

  1. Hubspot (Best overall)
  2. Supermetrics (Marketing data)
  3. Close (CRM website)
  4. Appsumo (Course platform)
  5. Kajabi (Business creator platform)
  6. Mailchimp (Email platform)
  7. Beehiiv (Email Newsletter)
  8. Jasper.ai (AI writing)
  9. Surfer SEO (SEO optimizing)
  10. Dropbox (Filesharing website)
  11. Cloudways (Web host)
  12. Shopify (Website builder)
  13. Elementor (Drag & drop website builder)
  14. Systeme.io (Marketing platform)
  15. Involve.me (Marketing platform)
  16. Slack (Team communication)
  17. Stripe (Payments)

1. Hubspot (Best overall)

Best SaaS website Hubspot

Hubspot is one of the most popular SaaS platform, and for a good reason. They offer a wide range of software products for sales, marketing, and customer service.

Their website is impressive, to say the least. It’s clean, well-designed, and easy to navigate. Plus, they have many great resources (like blog posts, eBooks, courses, and guides) that you can access for free.

What makes their website stand out

  • Call to action buttons. The CTA buttons “start free,” “get free,” or “get demo” are all over their website, visible and easy to act on. This is essential for any SaaS website. You don’t want your potential customer to end up in a situation where they can’t figure out how to take the next step.
  • Strong focus on blog content. According to Semrush, Hubspot is reaching over 17 million organic visitors per month from their blog. Hubspot blog covers everything from inbound marketing to sales strategies. This is a great resource for anyone who has their own SaaS website.
  • Prioritizes social proof. Hubspot uses trust signals such as reviews, customer logos, and security seals to show that its platform can be trusted.

2. Supermetrics (Marketing data)

Homepage of SaaS Website Supermetrics

Supermetrics is a marketing data reporting platform that gives you all the data you need in one place. They offer connectors for Google Analytics, Facebook Ads, Twitter Ads, and much more.

Supermetrics has been one of the fastest-growing SaaS companies in recent years. They went from €10m to €20m ARR in just one year.

What makes their website stand out

  • Visually appealing. Supermetrics has a modern website design that’s clean and easy on the eyes. The use of bright colors makes their website pop and helps it stand out. From a visual standpoint, their website has one of the best SaaS website designs.
  • They use customer testimonials. Customer testimonials are always a great way to build trust and show potential customers that your product is worth their investment.
  • Free trial call to action. Supermetrics offers a free trial of their product so that potential customers can try it before they buy it.

3. Close (CRM website)

Homepage of SaaS website Close

Close is a CRM website that helps sales teams close more deals. They offer features such as contact management, email tracking, and deal management.

What makes their website stand out

  • The home page is like a sales funnel. It is designed to funnel visitors towards taking a free trial of their product. Almost every SaaS homepage should do this in an ideal situation, so kudos to Close for successfully doing that.
  • Transparency. Close is very transparent about their company. When visiting their about us page, they are not afraid to show their team, leadership, and core values. Whenever the about us page makes you feel like applying for a company, it’s a successful one.

4. Appsumo (Course platform)

Homepage of SaaS website Appsumo

Appsumo is a course platform that helps you learn new skills and grow your business. They offer courses on everything from marketing to productivity.

What makes their website stand out

  • They are not wasting your time. Their front page is full of courses that might pique the interest of their target audience. Courses are the main reason people visit their site, and they don’t want to bore you.
  • The design is on point. The Appsumo website is well-designed and easy to navigate.
  • Excellent blog content. Appsumo has a blog with tons of great content. Their articles are well-written and offer valuable insights.

5. Kajabi (Business creator platform)

Homepage of SaaS website Kajabi

Kajabi is a business creator platform that helps you create and launch online courses, membership sites, and digital products.

According to Exploding Topics, Kajabi is one of the fastest-growing SaaS companies in 2022.

What makes their website stand out

  • Simple design. 99% of Kajabi’s design is made using only three colors, blue, black, and white. This creates a spotless look that is easy on the eyes.
  • Large selection of free resources. Kajabi offers free resources such as ebooks, podcasts, blog posts, templates, and courses. These are designed to help you grow your business.
  • A strong call to action. Kajabi’s call to action is highly inviting, and they make sure you see it.

6. Mailchimp (Email platform)

Homepage of SaaS website Mailchimp

Mailchimp is an email platform that helps you send newsletters, automated emails, and targeted campaigns.

They offer features such as customizable templates, list segmentation, and A/B testing.

Mailchimp is one of the earliest SaaS email platforms (founded in 2001).

What makes their website stand out

  • Simple pricing page. Mailchimp offers multiple products, but they have made their pricing page straightforward. You can easily see what each product offers and how much it costs.
  • Live chatbot. Mailchimp has a live chatbot that can answer your questions and help you get started with their products.
  • Structured blog page. Mailchimp blog site is divided into different sections, and they update it regularly.

7. Beehiiv (Email Newsletter)

Homepage of SaaS website Beehiiv

Beehiiv is an email newsletter service that helps you send beautiful newsletters to your subscribers. I have done a full Beehiiv review because I was so impressed with the efficiency of their software.

They offer features such as customizable templates, a drag-and-drop editor, and integrations with popular software.

They are the newest SaaS website on this list (founded in 2021).

What makes their website stand out

  • Fast loading speed. Beehiiv’s website works extremely fast, which is essential for a SaaS website. Studies show that, after just two seconds, 40% of people will abandon a web page if it has not loaded.
  • Estimated earnings calculator. Beehiiv has a very cool calculator on its home page that estimates how much money you could make with their software.
  • The home page acts as a landing page. It has a clear CTA and plenty of information about its product.

8. Jasper.ai (AI writing)

Homepage of SaaS website Jasper.ai

Jasper.ai is an AI writing platform that helps you write better content faster.

You simply enter a topic, and their AI software will generate a high-quality article for you. Additionally, they have +50 different copywriting tools to help you write better content.

What makes their website stand out

  • Eye-catching web design and color scheme. Their website’s main color is black, which differs from many websites. They use blue, purple, and white as their additional colors.
  • Surfer SEO integration page. Jasper.ai has dedicated a full page for integration with another SaaS brand, Surfer SEO (we will discuss it next). You should take inspiration from this page if you plan to integrate your software with another brand.

9. Surfer SEO (SEO optimizing)

Homepage of SaaS website Surfer SEO

Surfer SEO is an SEO optimizing platform that helps you improve your rankings on Google.

It does this by analyzing the SERP results and providing you with a list of keywords to include in your article.

I personally use Surfer SEO daily in my work, and this article is thoroughly done with the help of Surfer SEO.

What makes their website stand out

  • Explains the product well. Just by scrolling through their home page, you will get an excellent understanding of what their software does and how it can help you.
  • Simple pricing page with a 7-day money-back guarantee. Again, we see a spotless and straightforward pricing page. Surfer SEO offers a risk-free trial with their money-back guarantee.
  • Active community. Surfer SEO has built an active community of over 14 000 members on their Facebook Group. They have dedicated a full page for this on their website.

10. Dropbox (Filesharing website)

Homepage of SaaS website Dropbox

Dropbox is a filesharing website that helps you share your files with others.

You can either share a file directly with someone or create a shared folder where multiple people can access the files.

Dropbox is one of the most popular SaaS websites, with over 700 million registered users.

What makes their website stand out

  • Offers an excellent free plan. Dropbox provides a generous free plan with up to 2 GB of storage. This is more than enough for most people’s needs.
  • Segmentation. On the home page, Dropbox segments customers into “Work” and “Personal Use” and sends them to different sales pages. This is an excellent idea for any SaaS website that offers multiple plans.
  • Get inspired page.” Dropbox has an excellent “Get inspired” page with stories of how their customers use their software. This is a great way to show the potential of your software to your visitors.

11. Cloudways (Web host)

Homepage of SaaS website Cloudways

Cloudways is a web hosting platform that helps you host your website on the cloud.

Cloudways is another SaaS company I can recommend using, as my site is hosted with them, and I have had an extremely positive experience. Their customer service is on another level!

What makes their website stand out

  • 24/7 expert support. As I mentioned, Cloudways offers 24/7 expert support, which is a great selling point for any SaaS company.
  • Social proof is a priority. Almost every web page section includes proof of their popularity, such as customer testimonials, trust logos, and media mentions.

12. Shopify (Website builder)

Homepage of SaaS website Shopify

Shopify is one of the most popular website builders on the market, with millions of merchants worldwide using its platform.

Shopify is an excellent platform for anyone who wants to build an online store. From beginners to experts, Shopify has everything you need.

One of their most outstanding features is Shopify App Store. This is a marketplace where you can find apps to add to your store, and it has everything from accounting to marketing.

For example, you can integrate the email platform Mailchimp to Shopify, which is also on this SaaS website list.

What makes their website stand out

  • Free 14-day trial. Shopify offers a free 14-day trial, a great way to hook an interested customer in. You don’t even need a credit card to get started.
  • Online store examples page. Shopify has an online store examples page, which is a great way to show off the potential of its platform. They are showing websites in multiple niches.
  • Free resources are available. Shopify offers free resources, such as ebooks, guides, blog posts, and community, to help you build a successful online store.

13. Elementor (Drag & drop website builder)

Homepage of SaaS website Elementor

Elementor is a famous drag & drop website builder that helps you build a website without any background in website creation.

It is especially famous for WordPress websites. Elementor is one of the most popular WordPress plugins, with over four million active installs.

What makes their website stand out

  • Powerful videos and GIFs showcasing the product. Elementor’s website is full of videos and GIFs showcasing the product in action.
  • Strong community. Elementor has a large and active community. They have a large Facebook group, and they are hosting live events monthly. They even have an “Elementor expert” page, where you can hire an expert to help with your next project.
  • Simple pricing page. Elementor’s pricing page is straightforward. They have three plans for WordPress-hosted sites and one plan for in-house hosting.

14. Systeme.io (Marketing platform)

Homepage of SaaS website Systeme.io

Systeme.io is an all-in-one marketing platform that helps you run your business online.

Systeme.io has everything you need to market, sell, and deliver your products or services online.

From building a website to creating an email marketing campaign, Systeme.io can help you do it all.

What makes their website stand out

  • A lot of customer testimonials. Systeme.io’s website is full of customer testimonials. This is a great way to show potential customers that other people are happy with the product.
  • A key features page. It covers everything you can do with the software, from creating funnels to creating online courses.
  • “Save at least” section on the home page. It shows how much you can save using their all-in-one platform instead of various apps.

15. Involve.me (Marketing platform)

Homepage of SaaS website Involve.me

Involve.me is a sales funnel builder that allows you to create fully personalized customer journeys.

It’s another all-in-one platform with everything you need to take a customer from start to finish.

The main difference to Systeme.io is that Involve allows you to create a customized experience for all website visitors.

What makes their website stand out

  • You can test how the software works on their home page. Involve.me has created a personalized test funnel with their software on their home page.
  • Includes a free forever plan. Involve.me has a free forever plan, which is excellent for small businesses or people just starting.
  • Minimalistic design. The website has a minimalistic design, making it easy to navigate.

16. Slack (Team communication)

Homepage of SaaS website Slack

Slack is a team communication tool that helps you stay organized and connected with your team.

Currently, Slack is the most popular team communication tool in the world.

What makes their website stand out

  • Simple and short home page. Slack’s home page consists only of 2-3 sections, making it the shortest of all options on this list. The home page doesn’t have anything unnecessary.
  • The home page includes your personal workspaces. If you are a previous user of Slack, you can see all of your workspaces directly when you enter their website.

17. Stripe (Payments)

Homepage of SaaS website Stripe

Stripe is a payments company that helps businesses accept and process credit card payments online.

Stripe is one of the most popular payment processors in the world. They are used by companies like Amazon, Facebook, and Google.

What makes their website stand out

  • A lot of information above the fold. The Stripe website includes a lot of information about their product, without being overwhelming.
  • The core product is free to use. Stripe makes money by charging a transaction fee on the transactions.


Many SaaS websites above have in common that they are clean, user-friendly, and visually appealing. First impressions matter. Remember that!

Keep these SaaS website examples in mind as you design or revamp your own website and remember, first impressions matter!

If you’re looking for more SaaS website inspiration, check out our list of the best email marketing blogs.

What are your thoughts? What are some other great SaaS websites that we should know about? Let us know in the comments below!

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