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What Is B2B SaaS? Top 13 B2B SaaS Companies (That Redefine The Industry)

List of the best B2B SaaS companies

Finding the best B2B SaaS companies in 2023 can be a challenge considering the number of options out there.

It is no wonder because it is a rapidly growing industry, and the whole SaaS base is worth over 195 billion. With that kind of market value, it is no surprise that there are many outstanding SaaS companies coming up all the time.

But what are some of the most outstanding ones? Let’s go through those!

The idea of this article is that we will not go through the biggest SaaS companies in terms of market value, but rather ones that really stand out from the crowd for one reason or another.

Before we dive into the top B2B SaaS companies, let’s have a quick overview of what is B2B SaaS and why it can be beneficial.

What is B2B SaaS (And Benefits Of Using Them)

Simply put, “software as a service” (SaaS) is cloud-based technology that allows businesses to access applications with a subscription-based model.

This means that instead of paying for the one-time cost of purchasing and maintaining software, users can access it from anywhere with an internet connection and pay a recurring monthly or annual fee.

The main benefits of using B2B SaaS are:

  • Reduced costs. By using SaaS, businesses can pay for only what they need and avoid large capital investments.
  • Increased scalability. It is easy to scale up or down according to demand, making it easier to accommodate a growing customer base.
  • Enhanced security. With advanced security protocols in place, businesses are better protected against data breaches and cyber-attacks.
  • Improved user experience. Cloud-based SaaS applications generally have better design and are easier to use, leading to improved customer satisfaction.

B2B SaaS companies provide these services to their customers in a variety of ways.

Some specialize in specific areas such as customer relationship management (CRM) or marketing automation, while others provide comprehensive packages that cover a range of services.

It’s also worth noting that not all companies in the SaaS industry are alike – some are better suited for SMBs while others cater to large enterprises.

Now that we have looked at the basics of B2B SaaS and its advantages, let’s move on to the top B2B SaaS companies!

List of Best B2B SaaS companies for 2023

  1. Beehiiv
  2. QuickMail
  3. Drip
  4. Close
  5. Ahrefs
  6. Notion
  7. Monday.com
  8. Stripe
  9. Wix
  10. Shopify
  11. Hootsuite
  12. Zendesk
  13. Slack

Let’s take a more in-depth look into these companies!

1. Beehiiv

Home page of Beehiiv

One of my personal favorites in the SaaS space is Beehiiv! They are not one the largest (yet), but they are one of the most unique.

Beehiiv is a rapidly growing email newsletter growth platform, designed especially for creators, solopreneurs, and small businesses.

I’ve used the platform myself, and everything from the user experience to the customer service is excellent. If you’re a creator looking for a newsletter platform, highly consider Beehiiv.

The founder’s story is inspiring for Beehiiv, as they were one of the first employees on Morning Brew and helped their newsletter grow to over 3 million subscribers. After that, they went and launched Beehiiv.

Niche: Email newsletter platform
Founded in: 2021
Location: New York, USA
Pricing: $42 a month

2. QuickMail

Home page of QuickMail

QuickMail is the go-to platform for founders, agencies, and marketers who do outreach and send cold emails frequently. If you handle multiple inboxes, I can promise; it’s a game changer.

It’s one of the platforms I have direct experience with, as I constantly use it to find new prospects and automate my outreach campaigns.

QuickMail allows you to do proper testing to see what works and what doesn’t, automate your campaigns, get insights from analytics, and everything else you need to make sure your outreach is a success.

Niche: Cold email outreach
Founded in: 2014
Location: Switzerland
Pricing: $59/month

3. Drip

Home page of Drip

Ecommerce fans, this SaaS company is for you.

Drip is an ecommerce marketing automation platform designed to help you capture, send, and optimize your email campaigns. It’s used by some of the biggest ecommerce stores in the world who want to optimize their email campaigns and have higher conversion rates.

Drip is suitable for both small and large ecommerce stores, as it offers features such as segmentation, tagging, automation workflows, and more.

I chose Drip on this list because their website demonstrates how consistent brand coloring can enhance a website’s appearance, and boost trust.

Niche: Marketing automation for ecommerce
Founded in: 2014
Location: Minneapolis, USA
Pricing: $39/month

4. Close

Home page of Close

One of the most innovative SaaS companies in 2023 definitely is Close.

Close is a CRM platform designed for sales leaders and marketers. You can handle all parts of your sales processes with it, including calling, emailing, SMS, and much more.

If you ever wonder how you should construct your “About Us” page, check out Close’s website for some inspiration. They probably have one of the best “About Us” pages out of any SaaS company. There is just something about it that screams great company culture.

Close even won Built In’s best places to work award in 2023, which proves that founders Steli Efti and Navid Mansoor have created a great company and work culture.

In addition, it’s worth looking at their home page and the trust-building factors they utilize, such as transparency of their employees, values, and testimonials from customers.

Niche: CRM platform for sales teams
Founded in: 2013
Location: USA
Pricing: $29/month

5. Ahrefs

Home page of Ahrefs

If you’re not living under a rock, you know what Ahrefs is!

Ahrefs is an SEO tool designed for marketers, bloggers, and content creators. It’s one of the best-known SaaS companies out there, and it’s all thanks to the quality of its products.

It’s almost a must to have tool if you’re doing SEO, and it’s a great way to track the performance of your website. From tracking backlinks to getting detailed analytics reports, Ahrefs is the tool you need to increase your website’s visibility and rank higher in search engines.

Ahrefs also recently invested $60 million into building their own creator-friendly search engine, claiming that 90% of the revenue is for creators.

They also have free tools on their website, that are worth checking out if you want to get an idea of what they offer.

Niche: SEO and market research services
Founded in: 2011
Location: USA
Pricing: $89/month

6. Notion

Home page of Notion.so

Notion is definitely a favorite SaaS company of many people.

It’s a workspace designed for teams who need to collaborate and build projects from scratch. It’s a powerful tool that enables users to create anything from spreadsheets, documents, and even databases.

I personally use Notion daily, and it’s one of the best tools out there for organizing your projects and tracking progress. It also has an intuitive UI and a well-designed dashboard, which is great for team collaboration.

Notion also has a huge community of users, and its integrations with Zapier and Slack make it even more powerful.

Niche: Team collaboration tool for companies
Founded in: 2012
Location: USA, San Francisco
Pricing: Free

7. Monday.com

Home page of Monday.com

I’m probably not the only one who has seen Monday.com’s ads everywhere

Monday.com has been one of the fastest-growing SaaS companies in the past century, and during their years, they have been heavy on social media ads.

It’s a simple yet powerful tool for managing projects and team collaboration. Monday.com offers tons of customization options, with many customizable fields for each project.

It’s great for teams in need of a tool to manage tasks and keep track of progress, as well as see what everyone on the team is working on.

It also integrates with Slack and other popular tools, so you can stay connected.

Niche: Project management software and productivity platform
Founded in: 2012
Location: Israel, Tel Aviv
Pricing: Free

8. Stripe

Home page of Stripe

Stripe is an online payment processor that promises (and makes) the process of collecting payments easier for business owners.

Unlike PayPal which can put your money on hold sometimes even up to 21 days, Stripe is known for fast payments and great customer service.

I constantly use the platform myself, so I can definitely confirm that. With Stripe, you can easily accept payments from all over the world, and there are tons of integrations available for almost any e-commerce platform.

If you regularly collect payments and need a proper payment processor for that, Stripe is a great solution. Also worth noting is that Stripe is incredibly transparent with the data it collects, and its customer-oriented approach makes it a great tool for businesses.

Niche: Payment processor for businesses
Founded in: 2010
Location: USA
Pricing: Free

9. Wix

Home page of Wix

Wix is one of the biggest SaaS companies out there, with over 150 million users.

It’s an all-in-one platform for creating beautiful websites and blogs, and their drag-and-drop interface makes it incredibly easy to create something from scratch.

Wix also has a wide array of features available, such as an AI design assistant to help you build more complex websites, and a large library of templates to choose from.

If you’re looking for an easy way to build a website or blog, I definitely recommend checking it out.

Niche: Website builder and hosting company
Founded in: 2006
Location: USA, San Francisco
Pricing: Free plan available

10. Shopify

Home page of Shopify

Of course, we have to mention Wix’s close rivalry, Shopify.

Shopify is one of the most popular e-commerce solutions out there, and it’s a great choice for businesses who want to create an online store.

I have built hundreds of stores with Shopify, and the best features of the platform are its easy-to-use themes, an app store that allows you to add tons of features to your store, and great 24/7 customer support.

Shopify also offers tons of tools for marketing, SEO, and web analytics, making it a great choice for businesses.

Niche: E-commerce platform
Founded in: 2006
Location: Canada, Ontario
Pricing: $29/month

11. Hootsuite

Home page of Hootsuite

Hootsuite is a social media management platform that allows you to manage multiple accounts from one dashboard.

It’s great for businesses who want to streamline their social media presence, as it allows you to schedule and post content, track mentions and engagements, create reports, and measure analytics.

It also integrates with tons of other services, so you can stay connected with your customers and followers.

Niche: Social media management platform
Founded in: 2008
Location: Canada, Vancouver
Pricing: $99/month

12. Zendesk

Home page of Zendesk

Zendesk is a customer service solution that enables businesses to provide better customer interactions.

It provides a range of features, such as live chat, ticketing, and knowledgebase solutions, as well as integrations with other customer service tools like Salesforce and Desk.com.

Zendesk also offers great analytics and reporting, so businesses can get an overview of their customer service performance.

Niche: Customer service solution
Founded in: 2007
Location: USA, San Francisco
Pricing: $19/month

13. Slack

Home page of Slack

Slack, one of the highest-growing SaaS companies in the past three years, is a collaboration platform designed for teams.

It’s a great way to stay connected with your colleagues and make sure everyone is on the same page. You can create channels for different topics and use it to share files, documents, images, and videos.

It’s a great example of a SaaS solution that has revolutionized the way teams collaborate and communicated, making it a great choice for any business.

Niche: Communication and collaboration platform
Founded in: 2009
Location: USA, San Francisco
Pricing: Free plan available

FAQs of B2B SaaS

Let’s look at couple of commonly asked questions about B2B SaaS!

What does B2B SaaS mean?

B2B SaaS stands for Business to Business Software as a Service and refers to software solutions that are used by businesses to manage their operations.

What is the advantage of B2B SaaS?

The main advantage of B2B SaaS is that it is more cost-effective than traditional software solutions because it is hosted in the cloud and can be accessed from any device with an internet connection.

What are some popular B2B SaaS companies?

Some popular B2B SaaS companies include Salesforce, Shopify, Hootsuite, Zendesk and Slack. These companies provide a range of services and tools to businesses such as customer service, marketing, analytics and more.


The SaaS market is growing rapidly, and there are hundreds of companies out there providing innovative services to businesses.

Whether you’re looking for an e-commerce platform, website builder, customer service tool, or social media management solution, there’s a SaaS solution out there that can help you.

These are just a few of the most popular and successful SaaS companies, but there are many more to explore.

Hopefully, this article has given you a better understanding of some of the top SaaS companies and what they offer.

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